The primary challenge for The Cupboard was to create a seamless, user-friendly e-commerce experience that blended fashion with cutting-edge technology. Nexlium needed to design an intuitive and visually engaging mobile interface equipped with advanced search and filtering options for effortless product discovery. At the same time, the platform had to foster a sense of community through social shopping features like sharing, wish lists, and collaborative shopping. Another major goal was to enhance product visualization by integrating AR/VR-based virtual try-ons, allowing users to experience outfits realistically before purchase. Finally, Nexlium developed a smart recommendation engine to personalize the shopping journey, ensuring that every user received tailored product suggestions based on their preferences and previous activity.